According to an analyst Ming-Chu Kuo, the iPhone 15 Pro Max is poised to capture a significant share of orders within the 15 series, ranging from 35% to 40%.
Kuo’s estimations also indicate that the 15 Pro Max could experience sales growth of 10% to 20% higher when compared to the sales performance of the iPhone 14 Pro Max.
Moreover, Kuo’s report highlights a standout feature of the upcoming iPhone 15 Pro Max – an exclusive periscope zoom camera.
Not only this, Kuo also anticipates that the forthcoming iPhone 16 Pro will also incorporate a periscope camera, which is expected to contribute significantly to its success in the market.
Largan is reportedly the exclusive provider of periscope modules for the iPhone 15 Pro Max. Interestingly, Largan also dominates the periscope lens market for Huawei, a leading Chinese phone manufacturer known for rapidly integrating periscope cameras.
This year, Huawei is anticipated to ship 15–20 million devices equipped with periscope cameras, and projections suggest this number could reach 30 million next year.
Largan stands to gain a significant business advantage given that these periscope lenses are rumoured to cost 3 to 4 times more than conventional high-end 7P lenses.
In other developments, the upcoming iPhone 15 series (excluding the Pro models) might bring back the green colour choice, as hinted by Majin Bu on X (formerly referred to as Twitter).
The iPhone 15 series could receive the green color. A mockup of this color was also made. It looks like it will be very similar to the green already seen on the iPhone 12 series. pic.twitter.com/8MI8kJciw6
— Majin Bu (@MajinBuOfficial) August 28, 2023
Majin Bu showcased images displaying seemingly colour-coordinated USB-C ports designed for the upcoming iPhone 15 lineup. These images feature a range of colour options, including green, blue, white and black.